Are You Building on a Borrowed Land?
These days, social media serves as a powerful marketing tool for businesses to connect with clients. There are many people active on TikTok, Instagram, and Facebook, so advertising your brand on these platforms can be very productive. This concept is also highlighted in Karl W.P.’s blog on Relax Focus Succeed, Social Media Lesson: Don’t Build Your House on Borrowed Land. But will your business really scale sustainably if all of your marketing efforts are focused on social media?
The truth is social media platforms have command over your audience and visibility. The presence of a new algorithm, dwindling reach, and even the possibility of account bans make social media an erratic business strategy. Without a social media account, your business is a victim of these negative correlational risks.
In this blog, we will analyze:
• Unsustainable growth approach by relying only on social media feedback.
• Control over branding, sales, and customer information provided by a website.
• Social media and the ‘invisible’ SEO advantages of a website.
• Case studies of website launch business success stories.
Let’s jump right in!
The Risks of Relying Solely on Social Media
1. You Don’t Own Your Audience
When you build your business solely on social media, you are building it on borrowed land. The platform controls:
✅ Your reach
✅ Your audience engagement
✅ Your ability to monetize
Any sudden algorithm update could cut your reach overnight, making it harder to connect with potential customers. In contrast, a website is yours—no platform can take it away.
2. Limited Customer Data & Retention
Social media platform collect extensive user data, but they don’t share it with you. You can only access limited analytics, making it harder to understand customer behavior and market effectively.
A website lets you:
✔️ Capture email leads for long-term engagement
✔️ Analyze visitor behavior for better conversion strategies
✔️ Retarget customers through email and paid ads
3. Short-Lived Content Visibility
Your Social media posts have a very short lifespan:
- Facebook posts: 5 hours
- Instagram posts: 48 hours
- TikTok videos: a few days at best
In contrast, a blog post on your website can rank on Google for months or even years, bringing consistent traffic and leads over time.
Why a Website is Essential for Long-Term Business Growth
1. Full Control Over Your Brand
A website allows you to customize everything—from your branding and design to your customer journey. No restrictive guidelines, no competing ads—just your brand, your rules.
2. SEO: Free, Long-Term Traffic
Unlike social media, which often requires constant posting and paid ads, a website allows you to attract organic traffic through Search Engine Optimization (SEO).
With strong SEO, your business can:
- Rank for relevant search terms (e.g., “best digital marketing services”)
- Generate free traffic from Google
- Build long-term authority in your industry
3. Your Website Works 24/7
Social media posts that fade quickly, your website is always online. Customers can:
- Browse your services anytime
- Make purchases at any hour
- Contact you without relying on a third-party platform
4. Increases Credibility & Trust
A professional website boosts your brand’s credibility. It tells potential customers:
✅ You are a legitimate business
✅ You are serious about your brand
✅ You invest in long-term growth
A custom domain (e.g., www.yourbusiness.com) and a business email (e.g., contact@yourbusiness.com) instantly make you look more professional than a generic social media page.
Case Study: Businesses That Scaled with a Website
All About Bamboo A local brand that sells bamboo products initially sold products via facebook and instagram but faced challenges:
🚫 Manual order processing
🚫 Inconsistent sales due to algorithm changes
🚫 No customer retention strategy
After launching a website with an eCommerce store:
✅ Sales increased 3X with automated checkout
✅ SEO traffic brought in new customers almost every day
✅ Email marketing led to a 20% repeat purchase rate
A website turned their small brand into a scalable business.
Why You Need a Website
📌 Social media is a great marketing tool, but it’s not a business foundation.
📌 A website gives you full control over branding, sales, and customer data.
📌 SEO brings in organic traffic, reducing reliance on paid ads.
📌 Websites work 24/7, while social media content has a short lifespan.
📌 A professional website builds credibility and increases conversions.
Ready to Scale? Build Your Website Today!
If you’re serious about growing your business beyond social media, it’s time to invest in a professional website.
🚀 Need help building one? Let’s make it happen! Contact us today.
